"She Is..." is a mock lifestyle magazine for Kate Spade New York. This project was created as my senior capstone at SCAD, and has truly been a passion project.
Kate Spade New York is a lifestyle brand through and through, and it only makes sense to have a source of inspiration for those who love the brand as much as I do- where they can see everything the brand is inspired by, as well as tips, tricks, and ideas that can help them to live life the Kate Spade way.
This is where the birthplace for this project comes in. Enter "She Is...", a full lifestyle magazine dedicated to showing off every aspect of the lifestyle Kate Spade exudes. Filled to the brim with beautiful imagery, inspiring articles, and new ideas, this magazine serves to inspire those who read it, and to make life just a bit more colorful. The name is based off of two things- first being the famous phrase "She is quick, curious, playful, and strong" that Kate Spade lives by, as well as the latest coffee table book, "She", which showcases women from throughout history that have inspired us and made a lasting impact on the world.
The Kate Spade girl is fearless, is always prepared for a dinner party, and never leaves the house without at least a hint of sparkle. She is bold, witty, classic, and feminine. She isn't defined by her age or race, and she certainly doesn't take "no" as an answer. This magazine is for the Kate Spade girl, and those who identify with the brand and the message to "Live Colorfully" and "Share Joy".